#Gabon: New Communication Strategy for the Department of Social Welfare and National Solidarity

 

Believing that "too few Gabonese familiar missions of the Department of Social Welfare and National Solidarity," Brigitte Anguilé Mba announces important changes in the construction of the image and visibility of the ministerial department which it is responsible .

According to a recent survey conducted at its request, Gabonese 3 in 10 did not know the geographical location of the Department of Social Welfare and National Solidarity. And there are so many who are unaware of the responsibilities and powers. As recognized by Brigitte Anguile Mba, September 17, there is definitely a problem there. For her, this fact is a consequence of the lack of communication that characterizes his ministry, and therefore the public administration in general. Also, in order to overcome this failure, and go further with the most disadvantaged Gabonese, it intends to develop in the next 4 months, a new communication strategy.

To do so, said Minister of Social Welfare and National Solidarity, the department will maintain the load with Marie Françoise Dikoumba, the Minister, will soon be based on three major carriers to support speeches usual, broadcast on local public media. Specifically, it will be broadcast on major national television magazine entitled "Social protection and solidarity for all", which will present 10 or 15 minutes the organizational structure of the Department of Social Welfare and Solidarity national, while informing people about its various benefits. Similarly, "The Letter," a television item 3 to 5 minutes, by Brigitte Anguile Mba itself, will cover major news events of the moment, when spots 3 minutes sensitize the population on a range of issues social trends.

Communications will also be made through other media (news sites, public and private newspapers, etc.), she has assured before announcing the descent, in the coming days, a delegation the streets of the capital and in all cities of the country to donate school kits to needy families, previously identified by the provincial authorities. An operation planned before the start of school, September 29, 2014.

                                                                                  Gabonreview  jeudi 18 septembre 2014